We see the benefits of the campaign as being, hopefully
- customers having easier access to quality local ales
- participating licensees seeing increased trade as drinkers seek out locally brewed beers
- a "green dividend" because beers are being transported from just down the road rather than miles away
- growth for local breweries and therefore growth for the local economy
- a sense of loyalty and pride amongst the local community towards their own local beers.
We're also only too conscious of the fact that many pubs would love to sell locally-brewed ales but aren't allowed to because of their tie to a brewery or pub company. CAMRA is campaigning nationally for reintroduction of the guest beer rights. In the meantime, though, if we can demonstrate that there is great demand for LocAles then those companies might realise that it's actually in their own commercial interests to offer them. And the sad fact is that quite a few pubs which could sell LocAles don't currently do so.
The next stage in the scheme will be to introduce accreditation for pubs which sell LocAles. Pubs which are accredited will be given point of sale material, window stickers and posters to promote their status. There will also be regular publicity in ALE and at our Beer Festivals. Pubs wishing to apply for accreditation should contact Paul Ainsworth.
- There are 10 breweries in Cambridgeshire with several others close to our border - how often do you see their beers in your local?
- Food and drink transport accounts for 25% of all HGV movement in the UK - imagine the impact if we all ate and drank local produce!
- £10 spent on locally-produced goods generates £25 for the local economy.
- Taking the miles which the ingredients have travelled as well as the distribution miles, an imported lager could have accumulated over 24,000 "beer miles"!